The Inspiration

Jemma’s inspiration is to create sleepwear/loungewear that is as stylish as the rest of your wardrobe. Pyjama’s today come in two extremes: either boxy, frumpy and covering too much skin – as chic as your father’s shirts; or uncomfortably sexy – lace, satin and décolletage – not for every night. Jemma wants to find the middle ground, pyjama’s that are casually elegant, sophisticated and sensuous rather than sexy.
As Jemma says: ‘I ended up going to sleep in silk shirts and shorts that were designed as daywear because I couldn’t find anything that was stylish in the PJ market. I adore fashion and love the feeling of well-cut, well-designed clothes. Why should that only apply for daywear? My concept is to make you feel just as chic and elegant by night. I want to make sleepwear you could wear for supper with friends at home while feeling comfortable and elegant at the same time

 

The Collection

Made from 100% pure silk, supplied by a British company that has been producing the finest quality silk and silk blends for 150 years.

We have two styles

 

The Darcy

A silk tailored tuxedo style, inspired from the 1966 Yves Saint Laurent menswear tuxedo attire. In two base colours of black and ivory with injections of vibrant accents of shocking pink, electric blue and lime green on the cuffs of the shirt and a triangle inset on the base of the trouser... Super chic.

 

The Mae

A low cut rever style shirt with ¾ length sleeves and loose fitting shorts, The original inspiration came from Katherine Hepburn’s iconic style, which we have tailored to a feminine cut. In two base colors of black and ivory, accented with shocking pink, electric blue, bright white or lime on the collars, the buttons and with a band along the hem of the shorts... Very flattering

Sold exclusively at Harrods or online at www.jemmalondon.com

Any questions please call 0800 689 1509
or email us at hello@jemmalondon.com